Year 2009 marked
my 10th year in the business and I decided to embark myself from a FA platform to the
IFA platform. Some of my client asked what are the differences? So I decided to post a blog to address this.
The term Financial Adviser (FA) refers to a corporation and the individual providing the advice is referred to as the Financial Adviser Representative (FAR). Exempt
FAs are banks, insurance companies, finance companies, insurance brokers and holders of a Capital Markets Services (
CMS) license.
The
Monetary Authority of Singapore (MAS) regulates the usage of the word "independent" by financial advisers. Amongst the key considerations for a financial adviser to use the term "independent" is the provision of more than four product providers from each class of investment product. He should have no direct or indirect commercial arrangements with product providers that will create product bias and should operate freely from any form of product restriction.
IFA firms are financial firms that are started and owned by experienced individuals from the finance industry, and are not part of any financial institution.
In summary, there are many
FAs in the market but very few
IFAs as using the word "Independent" would mean more regulation and not many companies are ready for that or due to the original structure of their main business e.g. the securities houses and banks. Some ask why the trouble to get myself into trouble then? My answer is simple, I believe I am ready! Being truly Independent is the way to go and will ultimately benefit my client. E.g. Now I can help my client to open securities account from more provider giving them choices rather than in the past where I can only open from one securities house because my ex-company is a securities house and there will be a conflict of interest to represent another securities house.
In a laymen term,
IFA is like
Carrefour which is a
megamart that carries many products but none of the products belong to them. If you wanted to buy a laptop, you can choose to walk into Sony Centre that sell only Sony Laptop or you can also walk into
Carrefour to choose from various brands of Laptop plus many other products that you might want all in one place which can save you time and money.
Some clients question the stability of the
IFAs and the main concern is what if the
IFAs firm collapse? Again my answer is simple: If you bought a Sony Laptop from
Carrefour and
Carrefour one day decided to withdraw from Singapore market, who will be liable if your Laptop spoil? Do you go to
Carrefour or Sony? Do you worry more if
Carrefour will withdraw from Singapore Market or Sony to withdraw from Singapore Market?
I think I will have more concern than the client when the
IFA I decided to join eventually collapsed as that would mean that I have to find another
IFA to house me, so wouldn't I be more careful than the client in choosing the
IFA to work with?
After going through my stringent selecting process and talk to almost all the
IFAs in the market, I decided to join
Financial Alliance which is the first and only Financial Adviser Firm in Singapore to achieve both the
Singapore Quality Class and the
People Developer status. The coveted dual certification by
SPRING Singapore was achieved only after a stringent assessment process. The company vision is
"To be the guiding star in the eyes of our clients, and the inspiration for the Financial Advisory industry in the region". Over the last 6 years Financial Alliance has grown steadily from less than 10 consultants to current 150 manpower strength and is the first FA firm to win the inaugural
Professional Enterprise Award - PRESTIGE in 2007. While many competitors scrambled to fight for manpower and sales, Financial Alliance focus on building infrastructure and I personally think that spells a lot on the company foresight and ability to fulfill their vision. You can also read more on their success story from the national bestseller "
Asia's TOP Investments & Franchise To Make Your First Million" by
Aminordin Omar & Timothy Chan (ISBN-13 9789810595210) available in
POPULAR On-line Bookstore
If you are keen to explore this career, please visit
www.teaengpeng.com and click on "
contact" to get in touch with me.